Pharmanex(R) Introduces G3(TM) Nutrition Drink, Scientifically Shown to Have High Levels of Antioxidants

Here is the News release about G3 Juice.

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Pharmanex(R) Introduces G3(TM) Nutrition Drink, Scientifically Shown to Have High Levels of Antioxidants

PROVO, Utah, Mar. 21 /PRNewswire/ --

PROVO, Utah, March 17 /PRNewswire-FirstCall/ -- Pharmanex, a division of Nu Skin Enterprises , today announced the introduction of G3(TM), a nutrient-dense fruit juice that contains an exceptionally high amount of antioxidants. Importantly, the carotenoid antioxidants contained in G3(TM) have been scientifically shown to be better absorbed by the body than carotenoids from many other food or supplement sources because of the unique lipocarotene(TM) delivery system found naturally in the fruit.

"With its high concentration of antioxidants, we see the introduction of G3 adding further fuel to our successful Pharmanex BioPhotonic Scanner initiative," said Truman Hunt, president and chief executive officer of Nu Skin Enterprises. "With the Scanner and the launch of G3, consumers -- for the first time -- can scientifically measure the benefits of a superfruit juice. With the global nutritional beverage category representing an $8 billion industry, we expect this new, proprietary health drink to broaden our consumer base, and enhance our business opportunity."

Joe Chang, Ph.D., president of Pharmanex, added, "Because of the high concentration of antioxidants and their excellent bioavailability, G3 will substantially enhance a person's antioxidant status and protection from free radical damage, particularly when the juice is used in conjunction with LifePak, our daily micronutrient product. And, unlike some other nutrition juices on the market, G3 has a naturally great taste, making it easy for anyone to drink."

Positioning G3(TM) as a monthly product subscription order, the company plans to officially launch the G3(TM) health drink to consumers in the United States and Canada in May 2005. At a recent North American pre-launch event, the company sold all its pre-allocated supply in one day. The company is encouraged by the initial customer response towards G3(TM) and is optimistic about its global rollout beginning in the second half of 2005.

About Gac

G3(TM) includes gac, which is known as the "fruit from heaven" by the indigenous people of southern Asia. The fruit has long been prized in the region for its ability to promote longevity and vitality. Gram for gram, gac provides 70 times more lycopene than a tomato and 10 times more beta-carotene than a carrot.

Among gac's potent phytonutrients are a unique and highly bioavailable form of carotenoids called lipocarotenes(TM). Unique among fruits, gac has exceptionally high levels of long-chain fatty acids, which attract and dissolve important antioxidants, making them easier to be absorbed by the body. A recent clinical study demonstrated that gac fruit carotenoids have much higher bioavailability than supplemental beta-carotene(1).

Additional Nutrient-Rich Fruits in G3(TM)

Along with the beneficial nutrients from gac, the G3(TM) formula contains three additional fruits -- Chinese lycium fruit, cili fruit, and Siberian pineapple -- that synergistically provide exponential benefit because of their high amounts of natural antioxidants, carotenoids, flavonoids, vitamins, amino acids and bioactive polysaccharides.

Chinese lycium has been shown to promote cellular rejuvenation by protecting DNA and by acting as an antioxidant. This fruit contains 40 times more of the eye-healthy carotenoid zeaxanthin than yellow corn, which previously had been thought to be the highest source of this important nutrient.

The cili fruit, known as the "King of Vitamin C," contains 60 times the vitamin C found in oranges and has been shown to improve antioxidant function throughout the body. Scientific studies suggest it may have cardiovascular and immune function benefits as well(2).

Siberian pineapple is rich in vitamin C, carotenoids and flavonoids and has been shown to benefit cardiovascular health, healthy liver function and the immune system while protecting the integrity of the mitochondria -- the cell's power generators -- from oxidative stress(3). Much like gac fruit, Siberian pineapple also provides lipocarotenes(TM).

G3(TM) provides these four superfruits in a 100 percent juice formula which does not contain added sugars, artificial flavors or colors. The G3(TM) formula is patent-pending and based on three years of research by Pharmanex scientists based in China and the United States.

Pharmanex(R) Introduces G3(TM) Nutrition Drink, Scientifically Shown to Have High Levels of Antioxidants